Malta-based gaming content specialist Relax Gaming has launched its new open casino platform, the Silver Bullet partner program.
Silver Bullet, which Relax describes as its partner program and a new commercial model incorporating the provider’s “open casino platform created with agile, quality-driven and powerful online casino performance in mind,” offers an easy route to market via a one-time integration and transparent commercial terms.
For operators, this increases the content available from Relax Gaming and its game studio partners, while studios themselves can leverage Relax’s existing and comprehensive market penetration.
As a key part of Relax Gaming’s vision to simplify content delivery, Silver Bullet harnesses the team’s technical expertise and industry knowledge with support to offer a state-of-the-art solution.
Simon Hammon, Relax Gaming’s chief product officer, said: “Our commitment to delivering a diverse range of content to our ever-growing operator network lies at the heart of our growth strategy, and we are delighted to take a big step forward in our ambitions with the launch of Silver Bullet Partner Program.
“Working closely with studio partners stands at the core of Relax Gaming’s casino proposition and we are proud to be able to take this to a new level,” said Hammon.
“We look forward to bringing new partners to the market and working together to create a new gaming era.”
The move continues Relax’s impressive growth since the start of the year. Just last month, Victoria Bonner became head of marketing while Tereza Melicharkova joined as senior marketing executive. The experienced pair had previously worked together for NetEnt and Pragmatic Play.
The signing of Bonner and Melicharkova followed Alexia Smilovic‘s appointment as director of compliance and regulated markets, and earlier moves to secure Daniel Eskola as CEO, Hammon as chief product officer and Andrew Crosby as head of account management.
